Dutch Design Week 2022
From 22 October to 30 October 2022 is Dutch Design Week in Eindhoven. And like many others, I went here for a day. For me, this was my first time, but definitely not the last.
Every year DDW has a different theme and this year's theme is all about Get Set. But what exactly does this mean.
Get Set!
We're on a mission
Today's world is complex. There are great challenges that demand answers and solutions now. Designers are creating new perspectives on tomorrow, but they cannot do it alone. They need you and you for that. DDW invites everyone: come and open up, broaden your horizons, step outside your comfort zone, join hands and take action! The time of non-commitment is over. We are going to start. Ready to get set?
The Clock Building
The Klokgebouw is located at Strijp-s and is divided into four halls, each with its own theme. These themes are all related to the main theme: Get Set!
Hall 1: For Global Wellbeing
Get set for global wellbeing feeds the mind while nurturing the body. With concepts and designs that connect to what we can do to solve existing health problems, both for people and planet, and what is needed to keep the world livable for everyone in the future.
Hall 2: For Smart Liveability
Get set for smart liveability presents designs that improve or facilitate our relationships with the world. Objects, concepts and proposals that meet the needs of both individuals and collectives in a rapidly changing society.
Hall 3: For The Next Generation
Get set for the next generation shows how we design, organise and innovate our education. Young designers and students from European academies reflect on pragende issues, opening up a wealth of ideas and offering surprising new perspectives.
Hall 4: For Digital Evolvement
Get set for digital evolvement zooms in on how the virtual world interweaves with the physical. On what role designers play in the evolution of the metaverse. And on how they make us aware of the changes of the new world by questioning and reflecting on it.
Solar Sunne
Solar energy is an important part of the future, as the sun is the key to unlimited energy in the fight against the climate crisis. Sunne is therefore an award-winning design brand that brings the future of solar energy to your home.
Sunne designs objects as they should be: self-sufficient and powered by the sun. As a result of this beautiful idea, they have already won awards such as dezeen awards 2021, dezeen awards public vote, wallpaper design awards 2022.
The solar-powered Sunne lamps mimic the sun's daily cycle with the Sunne Rise, Sunne Light and Sunne Set.
Solarsunne.com
@solar_sunne
Manifestations
Theme: Bubbles
Let's pierce the bubbles, free ourselves, look beyond and see to what extent technology can contribute to a better world. Are you ready for a sneek peek of the future?
Manifestations takes you through challenging and futuristic work by more than 50 young artists who challenge contemporary bubble formation. An interactive experience that pulls visitors out of their own bubble and reflects new realities. With the theme 'Bubbles', Manifestations once again presents a confrontational but above all disruptive adventure full of future perspectives.
We are all shaped and conditioned by the bubbles we are in: they form our frame of reference. Within this frame, it seems like everyone agrees with us and we are right. Is it time we realised that we look at the world with a filtered view, and that more bubbles exist that we don't see directly?
violarenate.com
@violarenate
Above all, we need to follow our hearts and be ourselves. At the same time, we do need to fit into a socially desirable picture. The latest technological developments offer the freedom to experiment with our identity in virtual worlds. But with real-name policies, to what extent is this still possible? Due to the lack of privacy, are we now mainly showing off our sparkling, always positive and correct bubbly personas?
These 'smile devices' question the influence of history, society, social media and sexuality on the social behaviour of smiling. By forcing the wearer to smile, I want to create awareness about the habits of our bodies that go unnoticed in everyday life.
A collective of physical and visual items that explores what role phygital fashion (contraction of physical and digital fashion) can play when you mix metaverse and reality.
The question is how strong is our need for an order that determines where you belong and where you do not. Are we re-entering a compartmentalized society, or will our bubbles burst like soap bubbles once we realize how propaganda and media machines work? Can we then deal with the idea that the world is less unambiguous, or will we always leave people in power with a nice new story that leads to polarization again?
Here, the school brings together work by more than 200 graduates, reveals possible new futures, offers critiques of our current reality and addresses complex ideas about what design is, what it does and what it should do.
Alexwerth.com
@juiceyuniverse
